Google Adsense Reports

Discussion in 'Website Development & Design' started by RestOwner, Jul 6, 2010.

  1. RestOwner

    RestOwner
    uix_expand uix_collapse
    Member

    Joined:
    Mar 18, 2010
    Messages:
    393
    Likes Received:
    0
    I'm not very familiar with the google adsense program, and I am having a difficult time understanding what the google adsense reports mean, such as: page impressions, Clicks, Page CTR, Page eCPM, Estimated earnings...
    I actually know what the Clicks mean but the others I have no idea. Where can I get help with this?
     
  2. Fergal

    Fergal
    uix_expand uix_collapse
    Premium Member
    Premium Member

    Joined:
    Nov 18, 2007
    Messages:
    10,575
    Likes Received:
    1,165
    Page impressions refers to the number of times that the page displaying your ad is displayed. Google defines page impressions as follows;

    The next column on your Adsense report is "Clicks", which as you know is the number of times an Adsense ad is clicked, by a visitor to your site.

    Page CTR refers to Page Click Through Rate, it is the percentage of clicks you get from your Page Impressions. For example if you had 100 Page Impressions and one click on the Adsense ads on the page, your Page CTR would be 1%.

    Page eCPM is the Effective Cost per Thousand Impressions, in other words it is the amount of revenue you earn from 1,000 impressions on your site. If you earn $0.50 per click and your CTR is 1%, then your eCPM will be $5, as shown in the figures below.

    1% CTR x 1,000 Page Impressions = 10 clicks
    10 clicks x $0.50 per click = $5 earned from every 1,000 impressions.

    Estimated Earnings is the total amount of money you have earned for the time period shown in the report.

    Please post back if you have any further questions.
     
  3. RestOwner

    RestOwner
    uix_expand uix_collapse
    Member

    Joined:
    Mar 18, 2010
    Messages:
    393
    Likes Received:
    0
    Thanks Fergal, it's much clearer to me now.

    So far, this is what my account looks like today:....Estimated earnings: $1.46

    I'm not sure though if that's good or bad :dunno:
     
    #3 RestOwner, Jul 7, 2010
    Last edited by a moderator: Jul 8, 2010
  4. Fergal

    Fergal
    uix_expand uix_collapse
    Premium Member
    Premium Member

    Joined:
    Nov 18, 2007
    Messages:
    10,575
    Likes Received:
    1,165
    Your page eCPM is good, if you can maintain that and increase traffic to your site, you could earn good revenue from it. Google has some restrictions on the detail of report info that you can make public. Be careful with posting that level of detail on the web and if you do post it, don't include details of the website that it is associated with.
     
  5. RestOwner

    RestOwner
    uix_expand uix_collapse
    Member

    Joined:
    Mar 18, 2010
    Messages:
    393
    Likes Received:
    0
    Ok thanks Fergal, can you please edit my above post?
     
  6. Fergal

    Fergal
    uix_expand uix_collapse
    Premium Member
    Premium Member

    Joined:
    Nov 18, 2007
    Messages:
    10,575
    Likes Received:
    1,165
    You're welcome RestOwner, that's done now. :)
     
  7. RestOwner

    RestOwner
    uix_expand uix_collapse
    Member

    Joined:
    Mar 18, 2010
    Messages:
    393
    Likes Received:
    0
    great, thank.s Fergal
     

Share This Page