Go niche or stay general?

Discussion in 'Growing and Managing a Business' started by Vfdehfv, Sep 24, 2011.

  1. Vfdehfv

    Vfdehfv
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    Hi All,
    I run a software development company that create web or desktop applications for SME's. Say for example a company out grew an excel spread sheet and wanted a web application to replace it, or someone wanted a desktop application to collect custom data for their business...
    So that is pretty wide market or not specific to anyone or any industry in particular. Like everyone I only have a certain amount of time to do marketing and chasing customers.
    People always tell me go niche. Don't be everything to everyone (which I'm very much not) but it does seem to be a big audience and difficult to know where to start looking for customers.
    Do you think that it would be better for my business to target a particular industry, for example, education where I have experience or to target a particular IT requirement e.g. I specialise in web applications for customer service?
    Or perhaps don’t do either?
    Really be interested in people’s opinion and thoughts?
    Thanks,
    Bobby
     
  2. patrick0001

    patrick0001
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    Google start with search engine, then it keep growing and become giant internet marketing company. Today Google still focus on search engine market, but they have extend their niche to tablet pc, mobile , map, communication, hosting, merchant, video and much more....

    If you yourself cant recognize your business market, your friend, your client and public user will be more blur about your business nature. Build your niche, be the leading of the particular industry, then extend your reputation to more industry.
     
  3. DaveB

    DaveB
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    Hi Bobby,

    I would keep your options open and not really worry about finding a niche. It sounds like your work is flexible enough and you are talented enough that a niche is not needed.

    I would just focus on signing up to the major freelance sites and see where your skills fall into place.

    If you do have spare time I might work on application that would be useful to a lot of people. Have you looked into building iphone apps? By building something useful you will not have to drum up clients as they will come to you.

    Best of luck and it sounds like you have a lot of knowledge that people could use so I am sure it will all fall into place soon.
     
  4. Gary Barzel

    Gary Barzel
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    I think you should create a niche that would target a particular IT requirement, like this you can focus on this and grow your market from there. If you focus on something like education for example there may not be much use from that related industry to what you have to offer. If you are capturing a niche in IT the potential is that much greater. Once it takes off you can always expand your niche to include other departments as well. Businesses also find it more unique and personalized when you are targeting something specific as that tells them you are an expert in that field as opposed to doing many things which you may just be good at.
     
  5. jole

    jole
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    Niche definetly. And not only niche, but micro niche. Like, small niche inside big niche. There is less competition, and it's much easier to get on top.
     

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