Hi all, My company is currently using PPC advertising on Google. We want to start using Facebook advertising as another method of driving traffic to our website. 1. Are there any tools that help migrate existing AdWords campaigns to FB? 2. Are there any tools to manage, optimize, and/or track FB campaigns? 3. What types of advertising are most effective on FB (fan pages, groups, advertisements in the right column leading to an external web page, to a fan page, to an event, etc.)? 4. What are the biggest problems companies have when using FB advertising (especially for those that are already using SEM)? Any tips would be greatly appreciated. Thanks, YB.