I wanted to get your opinions on forum banner exchanges. The concept is simple; two administrators both agree to display each other's banner adverts on their forums, in the hope of them both getting more traffic. Do you feel this is an effective and worthwhile technique for new forum owners? Whilst initially I would probably think yes, it's good and not really doing harm, but after giving it a little thought I'm not so keen on the whole idea. New forums shouldn't be clogged with advertisements as it will put lots of potential new users off the forum. Aside from looking untidy, you wouldn't actually be earning any money from the adverts. And finally, since the exchanges are normally done with fairly small forums, there's not even much chance of it bringing in any successful sign ups (since the two forums are likely completely unrelated). Yours opinions on banner exchanges between forums? Have you used this technique yourself in promoting a forum? Thanks.