Facebook now offering Paypal for ad buyers

Discussion in 'Social Media for Business' started by Kay, Jun 27, 2010.

  1. Kay

    Kay
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    Interesting article here on Facebook changes.

    Would you advertise with them or consider doing so now that they are offering PayPal options? I don't know anyone that's used them before. Anyone got experience with Facebook advertising they'd like to share please about how effective it was? :D
     
  2. Fergal

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    Advertising on Facebook has two great advantages;

    1) Your advert can be extremely targeted. For example you could show your ad to females, within a narrow age group, in a specific geographic area, who have recently become engaged to be married. I don't know of any other advertising platform that allows you to focus your ads on such a specific target market.

    2) They provide excellent reporting systems that provide detailed stats on the click throughs that your ad is receiving, together with profile info on who is clicking those ads. This reporting allows you to do detailed split testing to see exactly what type of ad works best for your site, product or service.
     
  3. GekiDan

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    This seems to be a good news.
    May I know how much Facebook charges for advertisements?
     
  4. Fergal

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    You can pay on a cost per click (CPC) or cost per thousand impressions (CPM) basis. Their pricing model is similar to Google Adsense, you decide on how much you want to pay and the more you pay per click or thousand impressions, the more your ad gets shown. You can view more details on how they charge for their ads, here on FaceBook.
     
  5. RestOwner

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    What are cost per thousand impressions?
     
  6. Fergal

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    That depends on the keyword you use. You might want to sign up and test it out.
     
  7. DavidL

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    I might as Facebook is targeted and approachable in a sense that the ads are not intruding.
     

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