Use the Groups Find a group that interests you. Share stuff with them (blog posts, articles, videos, links, etc.) Use the Events You can turn everything into an event: Specials Seminars/webinars Contests The best part is that once you create an event, you can invite all your list with just a few clicks, which will save you a lot of time. Use the Pages Create a Facebook Page so people can become fans of your company. Share videos, photos, links and articles with them. One of the main benefits of having a Facebook page is that you can add an opt-in form to grow your email list. Use the News Feed Every time you update your status, your friends see it in their news feeds. This is a great opportunity to share resources, including your own content. Use Tagging (Carefully) Every time you tag someone in a video or a photo, they are notified by email. But be careful: you don’t want to piss people off by tagging them in photos or videos that have nothing to do with them. Schedule Your Posts When your friends update their statuses, these show at the top of your news feed and move down as other people post more updates. So, unless you post very often, your updates will be buried very soon. There’s a solution to this: post stuff all the time. The problem with this is that it’s very time-consuming, but there’s a way you can automate this process. Open a Ping.fm account and add your Facebook account to it. Ping.fm can also post to over 50 social networks, including Twitter and LinkedIn. Open a HootSuite account and use it to schedule your posts to Ping.fm. This is how it works: every couple of hours (or any frequency you choose) HootSuite posts to Ping.fm and Ping.fm distributes your post to dozens of social networks, including Facebook. Be Part of the Conversation Adding friends isn’t enough. You need to connect with them and help them in any way you can. Be part of the conversation, share resources and ask people how they’re doing. Basic communication skills can go a long way.