Facebook Marketing: 7 Ways to Use Facebook to Grow Your Business

Discussion in 'Social Media for Business' started by markdoyle, Oct 20, 2011.

  1. markdoyle

    markdoyle
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    Use the Groups

    Find a group that interests you.
    Share stuff with them (blog posts, articles, videos, links, etc.)



    Use the Events
    You can turn everything into an event:

    Specials
    Seminars/webinars
    Contests

    The best part is that once you create an event, you can invite all your list with just a few clicks, which will save you a lot of time.


    Use the Pages
    Create a Facebook Page so people can become fans of your company. Share videos, photos, links and articles with them.


    One of the main benefits of having a Facebook page is that you can add an opt-in form to grow your email list.

    Use the News Feed
    Every time you update your status, your friends see it in their news feeds. This is a great opportunity to share resources, including your own content.


    Use Tagging (Carefully)
    Every time you tag someone in a video or a photo, they are notified by email. But be careful: you don’t want to piss people off by tagging them in photos or videos that have nothing to do with them.

    Schedule Your Posts
    When your friends update their statuses, these show at the top of your news feed and move down as other people post more updates. So, unless you post very often, your updates will be buried very soon. There’s a solution to this: post stuff all the time. The problem with this is that it’s very time-consuming, but there’s a way you can automate this process.

    Open a Ping.fm account and add your Facebook account to it. Ping.fm can also post to over 50 social networks, including Twitter and LinkedIn.
    Open a HootSuite account and use it to schedule your posts to Ping.fm.
    This is how it works: every couple of hours (or any frequency you choose) HootSuite posts to Ping.fm and Ping.fm distributes your post to dozens of social networks, including Facebook.

    Be Part of the Conversation
    Adding friends isn’t enough. You need to connect with them and help them in any way you can. Be part of the conversation, share resources and ask people how they’re doing. Basic communication skills can go a long way.
     
  2. stellaandreapark

    stellaandreapark
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    Adding friends related to your business is helpful too. There is no point posting updates if people are not interested.
     
  3. Clint Cora

    Clint Cora
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    According to Mari Smith, a Facebook guru, posting too often can result in people leaving your page. She recommends no more than three posts per day so that you don't overwhelm your friends and followers on FB.
     

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