Facebook Business Page Marketing

Discussion in 'Social Media for Business' started by Chris_Tax, May 18, 2015.

  1. Chris_Tax

    Chris_Tax
    uix_expand uix_collapse
    Member

    Joined:
    Oct 2, 2011
    Messages:
    150
    Likes Received:
    3
    I do Income taxes for locals. I am looking for fun stuff ideas to post and Share from my Facebook Business Page. People could care less about Tax code
     
  2. Joseph.Shivell

    Joseph.Shivell
    uix_expand uix_collapse
    Community Leader
    Community Leader

    Joined:
    Oct 8, 2009
    Messages:
    2,431
    Likes Received:
    750
    Although posting "fun stuff" is nice once in a while, keep in mind that this is a business page. I have "fun stuff" on my page, by members that I follow. However, almost everything I post is related to my business. Having a large number of followers does nothing for you if they come to your page for the "fun stuff", but go to someone else to have their taxes done. Even though people couldn't care less about the tax code, it is up to you to make it interesting, to present your business as the "go to" place if they want their taxes prepared professionally.
     
  3. eurekapsycrille

    eurekapsycrille
    uix_expand uix_collapse
    Member

    Joined:
    Nov 20, 2012
    Messages:
    265
    Likes Received:
    106
    Apply the 80/20 ratio to balance everything. You can still post something about tax codes but make sure that your followers will relate to them. Just look at a different angle to avoid getting your followers bored.

    80/20 rule means posting 80% of content that talks about something beneficial for your followers and 20% promotional/sales stuffs. Don't steer away too far from your niche or else you'll attract irrelevant audiences.
     

Share This Page