Here's all the information you need to know about PageRank: The PageRank of a website depends on 4-5 different things, it doesn't only depend on the number of inbound links. That's a common misconception. I'm new to this forum, but see a lot of potential in it so I'll post everything I've gathered on PageRank so far. I've seen a lot of different people asking about how PageRank is calculated so I thought I'd make a post about it. 1. The Number of Inbound do-follow Links from External Sites PageRank takes in to account the total number of inbound do-follow links to your site. The amount of weight each incoming link received is based on their "market share" also known as authority, which is based off all of the existing sites currently being indexed by Google's crawler. For instance, a link to your website from Google's homepage would count WAY more than a link from a normal website like my SEO site because of the sheer number of domains with authority that link to Google's home page. 2. The Number of Outbound do-follow Links on Your Site A do-follow outbound link from your website counts as a "vote" for someone else's website, which means you give up a portion of your page authority to vouch for that site. Outbound links from your site take away from your total PageRank. An easy way to fix this is to make all of the links on your site no-follow links. Your main goal, if you're trying to increase your PageRank, should be to maximize the number of inbound links from the home page of other sites and minimize the number of do-follow links you have leaving your site. 3. The Damping Factor The damping factor is basically the probability that a search engine user will eventually stop clicking on links. Since Google's PageRank calculation is based on probability, the damping factor becomes a number that effects the total value of your PageRank. This value has to do with the popularity of total links on a site and the probability of your link randomly being clicked on subsequent pages of a website. This value is calculated across all sites and is used in determining the final value your page is assigned. Basically, the deeper your link is from the root domain of a website, the less it counts because it's less likely that a Web surfer will make it that "deep" in to a site and randomly click that link. 4. A Few Assumptions Some Votes "Count" More than Others Domains that have higher authority have votes that count more than other sites with lower authority. This is the main reason why people place high value on websites with high PageRank values. Sites with high PageRanks, in general, have more inbound links (and more authority) than sites that have low PageRank values. Thus a link to your site from a page with high PageRank counts more than one with a low PageRank, ultimately boosting your PageRank more than usual. Only One Instance of a Link "Counts" Per Page It is also rumored that a link to your website only counts one time per page. If a site has 20 instances of a link to your website on the same page, you only end up getting one "vote." Now, if your 20 links are spread across 20 different pages of a website you'll get the full 20 votes. As always, the closer those pages are to the root domain, the more authority you'll receive. The Importance of PageRank: PageRank doesn't have as much weight in the SERP ranking algorithm as it used to, but it's definitely still a part of the calculation. Having a high PageRank means that you're getting a lot of inbound do-follow links, some of which may also have higher PageRanks and authority, and that your website is being more "selective" with who it votes for, assuming you're keeping the number of outbound links on your site low. Although PR doesn't have as much weight in the algorithm as it used to, the percentage of authority that is transferred from a site with high PageRank is still roughly the same. This is the reason why PageRank still holds value. Outbound links on pages with a high PageRank count more than other pages with lower PageRank. This means their Internet "real estate" is worth more than yours, assuming you have a lower PageRank than they do. In the end, a high PageRank still holds a decent amount of value, and receiving a link from the home page of a site with high PR still holds about the same amount of value as it did in the past. So if you keep those inbound links coming, and keep your outbound links to a minimum, you should start to see your PageRank increase with each update. Drop me a Thanks if this post helped you at all.