I am currently employed as a traveling sales rep for a commercial seafood distribution company. A big part of my job is to prospect new business. My cliental is mostly chefs, but sometimes I will deal with restaurant managers or even the owners themselves - basically whomever is in charge of purchasing the seafood. It's a very competitive industry. It's not difficult to get a brief meeting with the prospective customer, but it is difficult to get them to see the value in my company to ultimately have them begin buying seafood from me instead of their current supplier. My pitch consists of embellishing the quality of our product, the affordability of our prices, and the capabilties of our dispatch team. But I want to offer more. Websites like foursquare and yelp.com are becoming huge components in a person's first impressions of whether or not a restaurant is worth trying. People read the general consesus of reviews of their peers and then make an assesment accordingly. What I want to offer to prospective customers as an added incentive to do business with me is to promote positive reviews of their restaurant via multiple different accounts on multiple different restaurant review websites (all accounts controlled by yours truly). I would rate the prospective or current customer's restaurant with 5 stars and then say something unique for the comment box like "excellent quality of the sashimi grade fish, the salmon tastes like it was just caught from the ocean and brought right to the table"! Now here's my big question: Is this practice of business promotion ethical? Especially considering that for the vast majority of these restaurants that I will entice with good reviews I will have never actually eaten at. Also, any advice or do/don'ts or the sales world that you could share with me would be greatly appreciated. Thanks for reading!