Efficiency is important. It helps you to succeed because you probably drive down costs by being efficient, and allows you to pass more time on other tasks rather than on one task, and the more you are productive, the more resources you create and money you can earn. That's the basic philosophy. But to achieve that, I think the important thing is to use a to do list and a stopwatch. A to do list highlights your objectives clearly, and what you got to do next, instead of having to remember it yourself where it is likely less clear than you think it is. You maybe think you can keep it all in your memory and you can be convinced of it, but you will be less focused because remembering is less easier than seeing a list. Then, stopwatch is a metric. Basically, it lets you know how much time you used to do a task. If the time used doesn't feel reasonable, it is time to optimize it, doesn't matter if you think you are at your best pace, you're probably not. The metric also let you to show the improvements. When you see something is taking too long and you tackle the issue, you will see how much time you own and if you are really doing beter of if your approach is getting wrong. And you, what do you think of it? How do you get efficient and how it is primordial for your business?