Effectiveness of Online Marketing

Discussion in 'Articles & Tutorials' started by bytrade001, Feb 28, 2012.

  1. bytrade001

    bytrade001
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    Results
    The effectiveness of online marketing can vary greatly from one business to the next. When it comes to being successful in this medium, your success depends on many different variables. Some people can spend a small amount of money on advertising and get phenomenal results while other companies tend to spend a large amount of money and get nothing back. The effectiveness of your online marketing depends on where you market and what type of advertising offers you use.

    Click-Through Rate
    One of the easiest ways to measure success of your online marketing efforts is to look at the click-through rate. The click-through rate is a term that is used to gauge how many consumers click on a link compared to how many see it. This is also sometimes referred to as a conversion rate. When you send out an online marketing offer, you ultimately want your customers to click on a link. This will take them to an order page which may then bring in revenue for you. You can tell how successful your offer is by looking at the click-through rate.

    Revenue
    Your ultimate measure of success in online marketing is how much revenue you generate. You can look at many different types of statistics such as page views, clicks and sign-ups. While all of these pieces of information can provide you with valuable data to examine, you ultimately want to increase your revenue. If the amount of money that you invest in the marketing does not pay dividends, you need to look for another method of marketing your business. (See Reference 3.)

    Types of Marketing
    You could potentially market your business online in many different avenues. One of the most common ways to market a business is through pay-per-click marketing. This is a technique that involves paying every time someone clicks on an ad on the side of a search engine or on a related-content website. This can bring you highly targeted traffic. Another method is paying for e-mail marketing. With this type of marketing, you set up an e-mail message and send it out to thousands or millions of e-mail addresses at once. You could also advertise in banner ads on specific niche websites. All of these methods can be effective depending on the type of business model that you have.
     
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  2. vishal23

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    Online marketing has only recently made it’s foray, and yet it’s charm, speed and time saving attributes have made it a viable option. Sitting on your chair and just a mouse click away to make a purchase, seems so simple and effortless, that eyebrows are raised-Why online marketing, or rather – How can one enjoy maximum benefits by marketing online? Well, in a nutshell, Internet being a visual medium demands that your website or product be effective and attractive in terms of web design/development, this tried and tested strategy ensures that half the battle is won. But, in case you don’t want to put all your eggs in one basket then , online marketing offers scope to employ various strategies to reach your target. Internet marketing has become an energetic & economical way to buy products and services in less time, without consuming the time and energy of their customers.
     
  3. Mark T

    Mark T
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    There's a lot to learn about online marketing actually. And what you have mentioned are only the possible results or benefits of it. With Internet marketing being a huge market industry online, many businesses tend to overlook a lot of factors that would really send their business to success, or probably on a good place in the market. But because not many of the companies or business are able to understand well the aspects of Internet Marketing, most of them fail at all.
     
  4. stellaandreapark

    stellaandreapark
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    Make use of the many social network sites and forums available by connecting with people in your field. This can be an invaluable source of information for getting questions answered or even joint ventures to help you build your business. Simply be mindful of not spending too much time at these sites since they tend to eat up the time.
     
  5. kundansingh

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    thats completely right be should go for this, and i like it:)
     
  6. Ken Peterson

    Ken Peterson
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    You have shared wonderful article regarding online marketing. I like each & every points of online marketing.
     
  7. paralin

    paralin
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    Nowadays online marketing is a well known source of promotion for your product and business. There are many social networking sites which are dealing in online marketing. So there are more effective ways of connecting people and their ideas around the world.
     
  8. mbitsol

    mbitsol
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    Great post i like every single point in your post.
     
  9. esprintguy

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    Social media marketing is another type of marketing that you should add to your list. Done right, it can help you build a strong community of fans and follower that you can eventually convert to paying customers.
     
  10. foxgeorge

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    Online marketing is very effective for promotion of your online of offline business. AMG Worldwide, a full service integrated marketing and communications firm with a portfolio of top global brands. President of AMG Worldwide, Edward de Valle II has over 14 years experience in Marketing Communications.
     
  11. sslrenewals

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    Online marketing is best field to increase business. It is very effective for promotion of website in all over world.
     
  12. printingray

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    Online marketing is beneficial both for consumers and marketers. Its more convenient for customer to shop 24 hours without roaming the car in markets and interact with sellers to find their desired products and services. Same as companies can interact with consumer to know more about their needs and it avoids the cost to manage and maintain physical store. Internet is a global portal which allows buyers and sellers to communicate with each other from country to country in seconds.
     
  13. smartkathy

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    Hi,


    You have shared great points on online marketing. It is really helps to boost online business. Thanks.
     
  14. shockgarden143

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    Marketing effectiveness is about making sure that your marketing spend brings the results you want.and The results aren’t surprising,yes people have clicked on his ads and yes he’s driven more visitors to his website and yes he’s spent a little bit of money doing that.
     
  15. Lilo

    Lilo
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    I will answer this comment - Online marketing is best field to increase business. It is very effective for promotion of website in all over world.
    Comment: I agree with you because I am seeing a lot of people who succeeded in promoting their products online. They are also joining social media community to spread their campaigns. I read somewhere in the news the others day that 53% of americans shop online spending on average over $1700 a year online.
     
  16. Bharat Book

    Bharat Book
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    Great points shared in this post..It will really help to boost online business.according to me PPC(pay per click) is an effective online marketing technique,which will help for attracting more traffic to our business
     
  17. kaminiprajapati

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    Yes, online Marketing is one of the best think provide to promote business Online. Get more traffic by online our Business.
     

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