Results The effectiveness of online marketing can vary greatly from one business to the next. When it comes to being successful in this medium, your success depends on many different variables. Some people can spend a small amount of money on advertising and get phenomenal results while other companies tend to spend a large amount of money and get nothing back. The effectiveness of your online marketing depends on where you market and what type of advertising offers you use. Click-Through Rate One of the easiest ways to measure success of your online marketing efforts is to look at the click-through rate. The click-through rate is a term that is used to gauge how many consumers click on a link compared to how many see it. This is also sometimes referred to as a conversion rate. When you send out an online marketing offer, you ultimately want your customers to click on a link. This will take them to an order page which may then bring in revenue for you. You can tell how successful your offer is by looking at the click-through rate. Revenue Your ultimate measure of success in online marketing is how much revenue you generate. You can look at many different types of statistics such as page views, clicks and sign-ups. While all of these pieces of information can provide you with valuable data to examine, you ultimately want to increase your revenue. If the amount of money that you invest in the marketing does not pay dividends, you need to look for another method of marketing your business. (See Reference 3.) Types of Marketing You could potentially market your business online in many different avenues. One of the most common ways to market a business is through pay-per-click marketing. This is a technique that involves paying every time someone clicks on an ad on the side of a search engine or on a related-content website. This can bring you highly targeted traffic. Another method is paying for e-mail marketing. With this type of marketing, you set up an e-mail message and send it out to thousands or millions of e-mail addresses at once. You could also advertise in banner ads on specific niche websites. All of these methods can be effective depending on the type of business model that you have.