If you want to make money selling on eBay, you can help increase your profits by setting up an eBay store. The easy-to-build store format lets you customize your eBay store design so that you can create a recognizable brand and attract more repeat buyers - without spending a lot of advertising dollars. When you market to a specific niche or carry a certain line of products, you will generally attract a particular type of customer. If shoppers buy something from you, they may be interested in another item that you sell. When you have your merchandise conveniently displayed in one location, buyers can more easily find what they are looking for. This can increase the number of products that you sell - without you having to work so hard to find new customers. Layout Options: In addition to listing multiple items for sale in your eBay Store, you can customize the design. There are basic and advanced website layout options, depending on your display needs. Advanced users can incorporate HTML code with the "Store Design" link. The standard eBay store templates make getting started easy, and the customizing ability lets you tailor your site to your shoppers' needs. You can continue to make changes to your store as needed, so you are never stuck having one eBay store design. Store Name and Logo: Establishing your own unique store name and adding a company logo can make your eBay store stand out from other stores. You also create a professional company image which builds more trust with first-time shoppers. People are more likely to buy from businesses they trust. There are professional logo designers you can hire like The Logo Company, but you can save money by designing your own logo yourself with online tools like Logo Maker. Then, you simply upload your logo to your eBay store. You can also use your logo on shipping labels, business cards and other marketing materials.