It may sound like common sense, but, subconsciously or consciously, a business card leaves an impression on the person it’s handed to. Consider these two scenarios: 1) You’re handed a business card, and the corners are peeling, the colors are dull, the paper stock is flimsy and weak, and there is no wow-factor; 2) You’re handed a business card with a creative design and bright colors that has been printed with high-quality ink on high-quality paper stock. Logically, the second option is going to be the business card that you remember in a positive light—whether or not you decide to use that company/product/service. That lasting impression is what attracts new clients and customers. When I ran out of all my business cards, I decided I wanted to spice up my next set and make sure I got good quality. I spent weeks researching companies that printed business cards. I use Global Creative Studios. Their website is really easy to navigate. There is a dumbed-down description and explanation for every type of paper stock. It describes the difference between 100lb and 14pt, or linen cards and silk laminated cards, or plastic cards and metallic cards. It was so helpful, and I received the first 250 business cards free. I would recommend them (their graphic designer also offered to create a design for my business card. Very helpful). http://www.globalcreativestudios.com Don’t underestimate your business card. It’s an important aspect of business marketing and advertising. I would recommend doing research and finding a company that produces good, quality work. Again, I would recommend Global Creative Studios. And don’t hesitate to take them up on free promotions and specials!