I want to open a specialty baby products store like a buybuy baby, only smaller. I got a ridiculously good deal for a 20,133sf (1870 square meters) space in a big box shopping center (the only unit left). The anchor is 120,000sf, and most of the other units are 10,000 to 30,000sf. It's much larger than the 4,000sf I originally planned, but the cost of rent will be the same, and it's in a better location than anything else available in the 3,500-5,000sf range. Rent will essentially be $110k per year (1/4 the price compared to 3 years ago). Our city has a population of ~100k people. There's only one other specialty baby products store, but it's a small 500sf store on the other side of town. Our city also has 1 Target and 1 Wal-Mart, which of course carries baby products as well. While there will be some overlap in inventory between those stores and mine, 80% or more of our inventory is not available in Target or Wal-Mart. I have a $500k line of credit at 6.125% interest and ~$300k in cash. That's not enough to fill of 20ksf with inventory, so I'll probably use half of it as an indoor playground, and only put merchandise in the other half until the business grows. I just hope fixtures, signage, flooring, insurance doesn't add up to be more than $100k. Even with $700k in inventory, I'm worried the place will look too empty. What do you guys think?