Does Google CPC display network work for you?

Discussion in 'Internet Marketing' started by KarenH, Dec 10, 2014.

  1. KarenH

    KarenH
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    I want to get some advice about Google display network. Have you used this CPC? Does it work for you?

    Thanks

    Casey
     
  2. prestonp

    prestonp
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    Google Display Network allow you to place your text, video, image, or other interactive ads on various sites and blogs that are using Google ad service.

    Have you ever seen a flashy banner on the right or left side of the website that is advertising something or someone? That is Display Network.

    Google ads definitely work as long as you have planned it properly and set it up correctly.

    If you have a website that sell shoes to people living in England and you are running your Google ads on a website that deals with the people of US, then definitely you would be wasting your time and money. Your ad would not work in such cases.

    So, you need to plan it and develop a strategy accordingly.

    There are several factors that influence the effectiveness of your Google ads. Exact target market is just one of several factors. Other include: Optimization of your landing page and your bids and budget.
     

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