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Discussion in 'Search Engine Optimization' started by joy.linford, Jul 22, 2015.
Why We use Breadcrumb (navigation)?
Does It help in decreasing bounce rate of a site?
Breadcrumb navigation is another way of navigating a website, other than the browser's back button or a website's navigation bar. It shoews the path the user took to get to where they are, and allows them to go back to any point on that path. A good example of breadcrumb navigation is near the top of this page. It shows "Forums", then "Business Forums", and then "Sales, Marketing, Online Promotion & SEO", which is the title of this section of the forum. This is known as "Location Based" navigation. Two other forms are "Path Based", which shows the pages someone visited to get where they are, or "Attribute Based" which shows the different characteristics of an item shown at the users location. For example, if you were looking for Nike athletic shoes for women, Your breadcrumb navigation might show "Shoes>Women's Shoes>Women's Athletic Shoes>Nike Women's Athletic Shoes".
A more detailed explanation of BreadCrumb navigation can be found in this article on smashingmagazine.com.
Typically breadcrumbs will give a more detailed navigation than the primary navigation. In doing so, users will be provided more options on how to navigate a website. Giving them the opportunity to easily back track a few levels within the website will lower your bounce rate.