Do "Top 10" lists work in marketing?

Discussion in 'Internet Marketing' started by Alexzandria, May 11, 2016.

  1. Alexzandria

    Alexzandria
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    Hi everyone!
    If I didn't choose the right forum section - sorry!
    I'm new here and I need an advice. I'm gathering people's opinions.

    Right now there's a thought on my mind.
    I'm starting my own e-shop, selling female clothes. And I'm trying to find new ways to attract audience.
    I often see articles with "Top 10" lists and they put some goods on the top, and some goods on the bottom of those lists.
    For example, coffee machines like here http://jonsguide.org/best-keurig-coffee-maker-reviews/ or even Top 10 baby powders http://foryoulesson.com/top-10-best-baby-powder/ (I was really confused to see this list :))

    What if I start posting my own "Top 10" articles on my website about different types of textile for hot summer with links on my shop? Would you buy from me if I would give you this kind of information?
    I will appreciate any opinion!
    I didn't leave a link to my web-site so you couldn't call it advertisment, but if you are interested - I will post it :)
     
  2. fisicx

    fisicx
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    Turn this around. Do you take any notice of these top 10 lists? Do you buy things from the sites that publish these lists?
     
  3. Alexzandria

    Alexzandria
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    No, I never buy immediately. But later I remember that one thing is better than another...
     
  4. fisicx

    fisicx
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    But do you then go back to the site with the list and buy from them?
     
  5. Alexzandria

    Alexzandria
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    I don't know))) That is why I'm trying to gather opinions)))
     
  6. Joseph.Shivell

    Joseph.Shivell
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    What fisicx is asking is, do you buy from a website based on what you see in a top ten list? If I understand him correctly, his point is, if you don't buy based on what you see in a top ten list, why would you put a top ten list on your site thinking that people would buy based on the items in that list? You also have a point, however. Based on the demographic group you belong to, others may do something you wouldn't. For example, on a website I belong to, the owner solicited opinions on a soda-flavored food product on behalf of a company that was thinking of making it. My opinion was a definite "No". One person simply said "Yuk". But there were others who would be willing to try it.
    Based on that, it might be worth a try, or it might not. I am not aware of any studies that have been done on the subject. If promoted correctly, it might bring traffic to the site, and people may make a purchase, whether or not it is based on the top ten list. On the other hand, your top ten lists could become simply "one of many", and it won't make any difference. It doesn't cost anything, so it wouldn't hurt to give it a try to see what happens.
     

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