Digital Marketing Trends For 2016

Discussion in 'Internet Marketing' started by Alan Ron, Dec 11, 2015.

  1. Alan Ron

    Alan Ron
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    2015 has been a great year for the digital marketing. Just few weeks are remaining for 2016. We have experienced few updates of Google, the rise in social media, mobile friendly website and so many things. Now it's time to face new challenges in upcoming year 2016.

    I would like to invite you all to share your prediction about the new trends or techniques which can be a major factor in digital marketing in the upcoming year.

    All suggestions are welcome...
     
  2. sandy0052

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    Mobile and data as far as channels of focus....but let's take a step back.

    If I had to give one answer on what to do in 2016 it would be:

    Do things strategically and put effort into what you are doing. I see so many agencies, companies and organizations doing things half-arsed when it comes to digital. My advice on trends for 2016...provide value to your audience regardless of the channels you are utilizing. Don't take short cuts. Do things the right way, even if they take longer. Tell the CMO or higher ups to be to step back and get off of your back, because you are going to do things the right way this year, not the way they "think" they should be done.

    Quality goes a long way.
     
  3. Merryl Senuri

    Merryl Senuri
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    • Promtional Links are not allowed in normal forum posts. This post has been edited to remove a promotional link.
    I would like to share some SEO trends that is expected to be dominant in the digital marketing. Image and Video content will become more familiar, mobile optimization will rock, social media platform will be indexed in Google, Apps will become deep links and local search option will be preferred more.

    Merryl
     
  4. addialex

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    Only couple of weeks is left in 2015, this year more and more companies adopted mobile first approach. Wearable technologies altogether saw welcoming market so is the case with video ads. But staying at fore-front is of the utmost priority. So to me the top trends will be:

    Video Ads will take front seat:

    Already people are watching video ads on the YouTube and Facebook videos started with bang, Bing, too, is offering video ads so get ready for more video ads.

    Mobile will take over desktop:

    In 2015 itself mobile internet users surpassed desktop net users in 10 different countries including India. With release of “Mobilegeddon” algorithm update; to phase out sites that are not optimized for mobile, the trend is only mobile optimized site is required, there is no need to put additional efforts on optimizing site for desktop.

    Boom of Apps:

    Apps have every feature of website but they are more intuitive, flexible and convenient. The business owners have started to realize the increased online visibility due to a dedicated app. So this trend will carry-on in the New Year.

    Virtual reality:

    The coming year will see an unprecedented growth in virtual reality sector as there are over dozen of virtual reality devices set to release following year. Oculus Rift, the most talked about VR device, and others will pave the innovative form of online advertising.

    More and More Wearable Devices:

    This year saw release of first generation of Apple Watch and many other watches, next year we are going to witness a plethora of smart wearable devices set to close the gap between online marketing and real marketing.
     
  5. Gadsubone

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    This year we have also seen a continued strong growth in mobile use,So, unsurprisingly, the use of mobile marketing will continue to be one of key trends to follow in 2016. We will see Search, Mobile, Social, Display and Video as emerging trends of Digital Marketing that will dominate across industries and it will lead to proven ROI over any other marketing platforms.
     
  6. rkraj

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    Year 2015 was not as good as it should have been for SEO industry. Hope in 2016, SEO will get some more exposure. Also no major updates rolled down last year. Let's see what will be the next? Anyway, keep up the momentum high and doing good work. No worries quality will always rock as usual.
     
  7. Asher ross

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    Digital Marketing uses electronic media for marketing products or services. While the Internet is the closest channel associated with Digital Marketing other channels have their own importance. Digital Marketing trends, to be honest, can be predicted, but whether it will hit the bull’s eye can be known only after it the trend takes place and the results are obtained. Some the things that will be trending for digital marketing are:

    Google searches will get smarter with the use of artificial intelligence.

    The content that is written for the users must be knowledge oriented.

    The content that is written must be more engaging and it must be dynamic in nature.

    Video sharing will be one of the key factors of digital marketing.

    Mobile friendly websites will be favored hence there will be an increase in the presence of mobile apps.

    Companies are would like to have their information found by digital assistance

    Advertising budgets will get bigger and bigger.
     
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  8. Adella

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    In 2016 the digital marketing trend will depend upon mobile users. As we all are aware that people spend most of their time on smatphones rather than on PC or Laptop, so pitching mobile friendly content will be great and also those web applications which get their much traffic from smartphones like twitter and instagram should be our main focus.
     
  9. eurekapsycrille

    eurekapsycrille
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    My prediction for the 2016 digital marketing:

    1. Competition will rise in terms of creativity in digital marketing.
    2. Branding will be more crucial than ever.
    3. Social media will be the funnel for product awareness and lead generation.
    4. Mobile users will surpass desktop users even more.
    5. New tools for marketing will unveil.
    6. for SEO, Google will be more user-centric when it comes to updates.
    7. Content will transcend everything.
    8. Many SEOs will get fired by their clients/employees because they don't know what they are doing.
    9. Digital Marketing will be more expensive.
    10. Online advertisement will be even more dominating.
     
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  10. janessa2211

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    I think we need design the website to be friendly with mobile display. Moreover, we need to create content with good quality for customers.
     
  11. geeksremote24-7

    geeksremote24-7
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    Mobile marketing and social media network are two important trends of digital marketing.Create website that is mobile friendly and then promote t through Instagram and social media.
     
  12. jaysh4922

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    • This post has been edited to remove content that was copied from another source without proper credit.
    Digital marketing is very important to build your online reputation and maintain it in search engines. Digital marketing helps to build your online identity and benefits your online business.After doing some research over internet about the difference of digital marketing and internet marketing I get that digital marketing is a broad term it means doing marketing over internet with digital media like desktop, tablet your phone etc.
     
  13. sameera

    sameera
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    Below are the digital marketing trends in 2016:

    People are now making making better use of social media channels . Interactions and content representation on social media channels works these days.

    Online reputation matters a lot. Businesses are now very much proactive about their online reputation and reviews added by customers.

    Here is a blog post I picked from semrush blog about digital marketing trends: https://www.semrush.com/blog/digital-marketing-2016-digital-marketing-trends-to-watch/
     
  14. Renestitt

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    The online marketing is complex , but it is an exciting for those who say awake in modern trends every year new technology, new company , new platform are adopted or ignored by the people .

    Some of the current Digital marketing trend that will give you traction will be :

    1. Video ads will start dominating.

    2.Mobile will completely dominate desktop

    3. Digital assistants will lead to a new kind of optimization. ( SEO,SMM)

    4. Virtual reality will emerge with Big Data and Marketing Automation.
     
  15. Decyjohn

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    #1: Social Ads
    Social Ads is very helpfull in Digital marketing...

    #2: Facebook Messenger for Business
    With Facebook messenger’s user base topping over 700 million people each month, and experiencing 40% growth from 2014 to 2015 it’s becoming clear that Messenger’s availability to businesses could have a significant impact.

    #3: Personalized PPC
    One-third of marketers see personalization as the most important capability to the future of marketing, according to. We also just happen to live a world where the Internet knows more about you then the coworker sitting two feet away from you.

    #4: Videos
    #5: Mobile (again)
    #6: Wearables
    #7: Buy Buttons
    E-commerce and retail marketers listen up! Buy buttons have slowly been appearing on social sites like Pinterest and Twitter. In July, Google also confirmed its testing its own buy button.
     
  16. rf-harris

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    Social media have gained massive interest in recent past and increasingly number of people in vast digital marketing world are working on social media to promote their business/website. One other thing which is pretty effective in these days is guest posting, you can share your quality content with a link or two to your website on some quality blogs.
     
  17. Mike Wilford

    Mike Wilford
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    Advertising will become much more personalised. In the last 10 years algorithms have become an important part of our lives (Netflix recommendations, Posts you should see on Facebook / Instagram), and suggested searches (google), ads based on what you like (programmatic display).

    In the next 10 years we will see a rise in personalised ads based on where we have been, what we have done etc. These can be delivered to our mobile devices and allow for the personalised messege.
     
  18. India News Communications

    India News Communications
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    According to me the New SEO trend in 2016 which will dominate the digital marketing world are content, images & video. PDF, Infographics and PDF will also show impact in the coming time.
     
  19. maxsmith

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    This year we have also seen a continued strong growth in mobile use,So, unsurprisingly, the use of mobile marketing will continue to be one of key trends to follow in 2016.
     
  20. justin Urbas

    justin Urbas
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    Digital marketing trends are vastly expanding itself from mere SEO and social to Apps and spreading to other medium of interaction. It is now becoming more and more engagement in terms of business and reputation building
     
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