If I own a grocery store or some other type of franchise that offers multiple products, is it legal to sell units that offer different products and services? Example: My franchised Grocery Store XYZ has a seafood and bakery department. Can I sell another franchise in another part of town with the name XYZ Grocery Store- Bakery and XYZ Grocery Store- Seafood. Each store only carries one basic product line. So, one franchise, splits.