Difference between PPC and PPI

Discussion in 'Pay Per Click Advertising' started by phptraingtesting, Nov 21, 2013.

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  1. phptraingtesting

    phptraingtesting
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    Difference between PPC and PPI
     
  2. mobilejammer

    mobilejammer
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    PPC (Pay- Per-Click) means that each time when your ads are clicked a predetermined amount will be deducted from your account.

    PPI (Pay-Per-Impression) means you pay each time if your advert is displayed to users, they don’t need to click on your advert and go through to your website.
     
  3. Zwillson

    Zwillson
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    Well the difference is simple. With Pay-Per-Click or PPC you pay for an online advert only when someone clicks on it. With Pay-Per-Impression or PPI – you pay each time your advert is displayed to a user, i.e. They don’t necessarily have to click on your advert and go through to your website.
     
  4. nancyisabell

    nancyisabell
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    Pay Per Impression the sponsor pays every time the promotion is shown to a client. Rates are ordinarily for every 1000 impressions (Cpm).
    Pay Per Click is for the most part an a great deal more savvy system for promoters as it guarantees sponsors pay for movement accepted from their deliberations, as opposed to essentially paying for impressions.
     
  5. Joseph.Shivell

    Joseph.Shivell
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    This thread is now closed. If you have something new to add, PM me and I'll re-open it.
     
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