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Discussion in 'Pay Per Click Advertising' started by phptraingtesting, Nov 21, 2013.
Difference between PPC and PPI
PPC (Pay- Per-Click) means that each time when your ads are clicked a predetermined amount will be deducted from your account.
PPI (Pay-Per-Impression) means you pay each time if your advert is displayed to users, they don’t need to click on your advert and go through to your website.
Well the difference is simple. With Pay-Per-Click or PPC you pay for an online advert only when someone clicks on it. With Pay-Per-Impression or PPI – you pay each time your advert is displayed to a user, i.e. They don’t necessarily have to click on your advert and go through to your website.
Pay Per Impression the sponsor pays every time the promotion is shown to a client. Rates are ordinarily for every 1000 impressions (Cpm).
Pay Per Click is for the most part an a great deal more savvy system for promoters as it guarantees sponsors pay for movement accepted from their deliberations, as opposed to essentially paying for impressions.
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