Difference between Digital marketing and Social marketing?

Discussion in 'Internet Marketing' started by w3web, Mar 28, 2016.

  1. w3web

    w3web
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    I know much about social marketing, but not aware of the digital media marketing? What is the difference between those two?
     
  2. fisicx

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    There isn't any difference. Anything you online can be defined as digital marketing. They are just buzzwords that come under the Marketing umbrella.
     
  3. newbee

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    The main difference is that Social media marketing is a part of digital marketing. It doesn’t mean that engaging on social media; you are also doing digital marketing.

    Promoting product and services on the social sites like Facebook, Pinterest, Twitter and YouTube are a part of social media marketing. This helps in engaging more traffic (customers).

    Digital marketing involves the awareness building and brand promotion using different digital channels. The main component of digital marketing is the internet marketing that includes SEO, PPC, email marketing, social media and mobile markets.

    So using social media, you can drive more traffic to your site. Using digital media, you can drive traffic as well as sales.
     
  4. randiv

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    I think social marketing is the part of digital marketing because digital marketing is broad term. It has many pillars like seo, sem, social, content marketing and email marketing.
     
  5. newbee

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    Yes, Social media marketing is a part of digital marketing.
     
  6. Raj

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    Digital marketing is a broad term refers to the marketing mechanisms that happens using Digital Media networks, Ex: Internet, Email, SMS, Fb ads Etc..
    Social marketing means marketing promotions that are designed for welfare of society
    Ex: Ads by company- Stop smoking!! so your kid breath easy
     
  7. hrishivardhan

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    The difference between digital marketing and social media is simply that social media is part of digital marketing.
    Digital marketing is: Building awareness and promoting a brand or product using all available digital channels. Like TV, SMS, Radio, Mobile
    Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, StumbleUpon and YouTube.

    [​IMG]

    Image Source: https://www.reliablesoft.net/difference-between-digital-marketing-and-social-media/
     
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  8. justin Urbas

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    Social media marketing comes under the domain of digital marketing. Doing promotion of ones business using digital medium is what involves both of them.
     
  9. Raj

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    There is a huge difference between "Social marketing " & "Social media marketing" w3 web :)
     
  10. Joseph.Shivell

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    I believe that, based on his original question, w3web was actually asking about "social media marketing". In most cases, when referring to "social media marketing" in the context of digital marketing, people leave out the word "media", and it is understood what they mean. A search on Google for "social marketing tools" brings up mostly results for "social media marketing tools", and "social marketing" shows up in the 15th position. However, we appreciate the clarification.
     
  11. w3web

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    This is the answer what am waiting to know. Thanks for clarifying the differences between these two inter-linked marketing strategies.
     
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  12. Lily Alvin

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    Social media marketing is one of the components of digital marketing along with SEO, email marketing, PPV, PPC, banner advertising, mobile marketing and various forms of digital advertising – billboards, DTV (digital television), etc. The roots of confusion probably lie in the nature of media channels.
     
  13. hrishivardhan

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    Thanks for your compliment. Do not hesitate to ask if you have any further questions.
     
  14. Mary Plunkett

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    Social media constitutes an integral part of digital media strategy. Digital Marketing uses internet and other digital media such as television, radio and mobile phones. Social Media uses the internet part of digital media for promotion and advertising. You cannot differentiate between them.
     

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