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Discussion in 'Search Engine Optimization' started by parmeshwarthaver, Apr 10, 2015.
Can You tell me, what is the Role of Description Tag in Search engine ranking ?
The description tag is most important attribute of the HTML.It play a key role in SEO because it provide a concise explanation of the contents of the page.Description is a part of the meta tag,it mainly used by the search engine result pages to display a preview parts for a given page.
<meta name="description" content="Here you write description of the page">
I'd like to add a couple of things to Molly's post. First, You don't need to have the "<head>" and "</head" code with the description tag, that just means it has to be part of the "head" in the code, not part of the "body" of the website. Second, it is a description of the contents of the page, and should not just be a string of keywords. Also, like the Title Tag, Google will not use it if it is not relevant to the search. In that case, Google will find content on the page that is more relevant.
you should know that description tag has a limited effect to SERP. The most important is title, lurl. Description is for user, they can understand what that page talk about. In this way, you can improve your CTR by optimizing your description
HTML aspects which provide brief descriptions of the web pages’ contents are known as Description Tag. To display the preview oddments for a given page over SERPs the Description Tags are used. To gain click through by user from SERPs the Description tags are of prime importance. Description tags enable the searches to know whether the web page contains specific information that they are seeking. The Description tags must logically employ keywords and also have persuasive information that will make the searcher to click through. About 150 to 160 characters would be optimum for Description tags.
Meta description tag in HTML is the 160 character snippet used to summarize a web page's content.
Meta Description tag should lie between 155 to 160 and this description is shown when you search on Google about website.
meta description tag. Part of the Search engine optimization (SEO) glossary: A meta description tag is a snippet of HTML code in a web page header that summarizes the content that is on the web page. The meta description is usually placed after the title tag and before the meta keywords tag.
Meta description defines a short description about a webpage and it shows below the title and url of related website when someone search for a keyword in search engine.
Like meta keywords, meta description doesn't have any impact in rank position of a website, But if your meta description is not relevant to the content of that page than you may face ranking down issue of that page.
This thread is now closed. If you have something new to add, PM me and I'll re-open it.