Dealing with high bounce rate

Discussion in 'Search Engine Optimization' started by anna c, Mar 17, 2016.

  1. anna c

    anna c
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    Hi, all. One of the websites I handle as a blog administrator has a very high bounce rate (82%). The blog posts have an okay bounce rate (50% below) and average time spent on page (3 minutes) is also okay. But elsewhere especially in the service pages, the bounce rate is very high. Do you have tips on decreasing bounce rate? Thank you
     
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  2. newbee

    newbee
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    Firstly, I would like to tell you how can you calculate the bounce rate:

    Bounce rate =Views/Entry,

    Visit: Total number of people who have landed on the page

    Entry: People who have only viewed single page

    So if your post is getting 100 visits and 50 people among them are leaving the site after visiting that page, then B.R= 100/50=50% BR. Google Analytics does this.

    Now you got to know the reason. Let us move to

    How to decrease the bounce rates??

    · Adjust the calculating time that is spent on the page and get more conversions through the bounced visits.

    · Try to reduce the bounce rate in the profit index

    · Make your articles on the blog scanable and easy for the readers.

    · Use H2, H3 and H4 heading tag styles.

    · Keep a flexible navigation to your blog from one page to the other.
     
  3. DeniseTaylor

    DeniseTaylor
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    Things like this should be handled by testing. It's nearly impossible to tell why it's happening and can actually be the result of being too thorough in the information you put out. I recommend trying Google Analytics Experiments to try different changes on your page and see which change results in the best result. You can find this by logging into your Analytics account, then clicking on the Behavior link in the lower left corner, then onto Experiments.

    It lets you set up a test, then track the results quite objectively. You test each change one at a time, then see which results in the best result. You can always continue to test to optimize each page you want.
     
  4. BA

    BA
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    If you want to share the page it might help us give you some more specific feedback. Our first impression will most likely be other visitors first impressions too.
     
  5. fisicx

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    Make sure the page meets the needs of the visitor. This means providing the information they expect in a logical order.

    If you are using Google Analytics the way they calculate bounce isn't very good. You could have a highly converting page but unless the visitor clicks on an internal link google will record bounce at 100%.
     
  6. anna c

    anna c
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    Thanks for the advice!
     
  7. anna c

    anna c
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    These are helpful tips, thank you!
     
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  8. anna c

    anna c
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    I use Google Analytics and PTengine. I think this may be the case and have already informed my client. There's too much information in the homepage and very hard to navigate. Thank you for the reply!
     
  9. w3web

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    I think your posts are moderately good, for that reason your inner pages are getting 50% bounce rate and home page or non-post pages are suffering with high bounce rate. You need to add good and related infographics to your home page and add some good images to your posts too. Design the user appealing design and produce the content with curious titles. Then your bounce rate will be dropped and donot place back-links in the irrelevant sites.
     
  10. Web Development company

    Web Development company
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    If you want to decrease your bounce rate make your website user friendly,you have to make some changes,reduce your website loading time it will kept boring to user visit your page,reduce irrelevant content on your website.
     
    #10 Web Development company, Apr 1, 2016
    Last edited by a moderator: Apr 1, 2016
  11. anna c

    anna c
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    Thanks for the tips! Appreciate it!
     
  12. Jennifer Martin

    Jennifer Martin
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    Bounce rate of the website is calculated on various aspects like the page loading time, irrelevant content in the website, promoting the website or building backlinks from the website which are not relevant.

    Google Analytic is the best source to know which page is having the higher bounce rate.

    Reduce page loading, reduce image size, compress css files, etc these are again certain techniques which will help to reduce the bounce rate.
     

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