Creating a marketing plan

Discussion in 'Internet Marketing' started by clarissjavier, Oct 2, 2012.

  1. clarissjavier

    clarissjavier
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    I just recently read an article about the steps to creating a marketing plan. Actually, there is only one step involved and that is to research. The rest of the article talks about the components that I need to consider when I am creating my marketing plan. Here are the components listed:
    • Economics
    • Product
    • Customers
    • Competition
    • Niche
    • Strategy
    • Sales Forecast

    Are there any other business components that I should include in my marketing plan? Thanks!
     
  2. renegadeleader

    renegadeleader
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    PR plan. It also crucial for business to build your branding specially in the internet. It is the fastest way to build your company brand.
     
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  3. Fergal

    Fergal
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    A Marketing Plan is basically a description of your product or service, your target market (customers), how your product or service is of value to your customers, the price you will charge for your product or service, who your competition are, how you are going to promote your business to your customers (direct sales, online marketing, advertising, PR, etc and how you are going to distribute your product or service to your customers (sales channels). You could write a section of your plan for each of those elements.

    When faced with a task of writing a document like that, I start with putting down the headings in a Word document and then writing a very quick first draft. The next stages are to re-write the document and making additional improvements on each draft.
     
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  4. MarkTaylor

    MarkTaylor
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    There are several models and systems that can help... one of them is the seven Ps:

    Place
    Price
    Product
    Promotion
    Physical evidence
    Process
    People

    However, this should be integrated with a robust market research plan which ideally includes a live dialogue with the client...

    M.
     
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  5. vietnamtravel

    vietnamtravel
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    Thank Fergal
     
  6. masterbizcoach

    masterbizcoach
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    • Economics
    • Product
    • Customers
    • Competition
    • Niche
    • Strategy
    • Sales Forecast
    * PR
    * Technology
     
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  7. printingray

    printingray
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    Somethings you need to go through in you,
    Budget
    Source
    Place
    Hard work
     
  8. TimB

    TimB
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    Marketing plan needs a lot of study before its implementation. These points are for implementation after planning. Well Marketing Plan should be made keeping in mind following things;
    1. Demographics (Age, environment, culture etc)
    2. Product Placement and Target market
    3. Needs VS Arousal W.R.T product category
    4. Mediums of approach
    5. Budgets for Marketing
    6. Employees with K.S.A (knowledge, Skill & Ability)

    There are other factors too which play a vital part in the Marketing Plan
     
  9. MarkTaylor

    MarkTaylor
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    Hi guys,

    Some great stuff has come out in this thread but I think it is also important to think about the message you put out to your customers. I would suggest this has to start with an understanding of: i) what your customers want; and ii) what you are distinctly good at (Your Unique Selling Points). A good example of this might be a bookkeeper whose key message is: I take care of 'headaches' (ie worries about accounts, tax, etc) leaving you free to focus on what you do best' - I'm sure a marketing person could make that a lot punchier but at least it focuses on what the customer really wants.

    Any other thoughts?

    M.
     

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