This one is for bloggers. Once you have established a posting schedule, readers/blog visitors won't like it they get on your site and discover that you haven't posted new content at the time you normally do. Consistency is key if you desire to retain readers. This is where an editorial calender comes in handy. At the beginning of the year you plan all your blogs posts for the year, when they'll be written, when they'll be published and how frequently you'll share the content you've posted on social media. It takes but a little time . . . but you get the assurance that your blog will updated regularly. Never do you have to worry about running out of "blogging ideas."