While there could be little ad campaigns only on Internet, on social media, or only in TV, some big companies tries to do campaign in sync and everywhere, so doesn't matter if you are only on your computer or you listen to radio, you end up listening one of their ad. So what? This kind of campaign is indeed costly. So for smaller business and to extend the reach of this topic, the coordinated marketing is also when you do ad in a local radio, on the web and in newspaper at the same time. This isn't as big, but this isn't as expansive as well. The question is now about benefits. Are they real? Do you attract more people because each of them have a different reach, or some read the web and listen local radio and gets to your website because these people got your ad multiple times, meaning that if you only had the ad on the web, it wouldn't appear enough to catch interest of some people? This is the question I ask.