"Content is king" - that's one of the most repeated phrases when discussions about SEO, Pagerank and search results take place. It reinforces the concept that fresh, updated quality content is fundamental to obtaining top search engine ranking. Apparently, Google doesn't take it so seriously. Look at these examples: http://www.lonelymarketer.com/ - content last updated on February 2008 BUT Position 1 in search results for "small business marketing manager" and PR 4. http://www.jessicastrust.org.uk - content last updated on December 2009 BUT Position 3 in search results for "childbed fever", PR 4. http://makingahappylife.blogspot.com/ - content last updated on June 2009 BUT Position 2 in search results for "making happy life", PR 3. http://www.btocher.com/ - Content: "Not Found - Sorry, but you are looking for something that isn't here." BUT Google gives it a PR 4!? Here's an interesting article by Jonathan Leger that complements this thread: How Google Gets It Wrong.