Choosing the Right Social Platform: the Key to Social Success - Guest Post

Discussion in 'Articles & Tutorials' started by Fergal, Nov 25, 2013.

  1. Fergal

    Fergal
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    A lot of individuals and businesses believe that having a social networking account is essential, that it is the “cool” thing to do and that without one you’re essentially living in the past. While there are numerous advantages to having a social networking account on the likes of Facebook and Twitter, it’s more important that you use them the right way as opposed to just signing up and seeing what happens because doing so will help you to reach out to whole new audiences that were previously unobtainable.[​IMG]


    When choosing a social profile for a business, you need to think about the purpose of that platform, along with what you want to actually achieve from your account. Are you just after followers, do you want to gain traffic to your website, or do you want to increase engagement? These are all important considerations because there is often no point in being on some of the networks. For example, the Catmose Sports Centre Facebook page is used to encourage people to get involved with their latest fitness classes and to provide valuable information about healthy eating and lifestyles, and the Hidden Hearing Twitter page is used to raise awareness of hearing-related problems and telling people about events. There wouldn’t be a great deal of point in either account using Pinterest because images aren’t really relevant to them.

    Consumers follow brands on social media for a variety of reasons, from learning about products and services that are available to them to keeping up with the latest activities, even competitions and promotions or just to provide feedback to the brand after making a purchase from them. Each purpose would mean using a specific type of social networking site, and that’s why it’s important that you sit down and establish exactly what you want to achieve with your account rather than just adopting them all or the ones that you understand.

    Facebook
    Arguably the most famous of the social networks, this is the only major network that is completely suitable for users to upload and view photos, videos and text. Millions of businesses use Facebook and take advantage of the benefits to be had that range from the Insights page that gives information on how many people have seen certain posts so that you can establish what works and what doesn’t; to the ability to use the cover photo section to showcase your latest product or send a message to the people who have liked your page.

    Twitter
    Twitter is one of the best social networks to share information and news. You only get a limited number of characters to get your message across, so it’s important that you get to the point and hook your audience. You can share photos and videos, although most of these are accessed using links rather than actually sharing them on the platform. It gives you the chance to respond to messages from your followers and interaction is key, helping you to show that you’re not just a computer, you’re real people just like your customers.

    Google Plus
    This is the social network that is arguably the best for business purposes. It allows you to post videos, links, pictures and text just like you can on Facebook, but you can group your followers according to their interests and professions in what they call ‘circles’. This means that you could categorise them under ‘customers’ for example, so that you can share specific content with them, and ‘colleagues’ under a different circle where you could share industry-related information.

    Pinterest
    This is a photo sharing network that allows you to create a series of ‘boards’ so that you can promote your brand however you choose. If what you are posting is interesting or exciting enough, other users will pin the pictures on their own pages and that will help to increase your engagement and traffic to your site. By adding a Pinterest link on your site, next to the products you’re selling for instance, people can share images of the products they like with others who will be interested and they’ll head to your site to find them.

    This article was written by freelance writer and mother of three, Kathryn Thompson. Follow her on Twitter: @katht35
     
  2. andrewc

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    I love Google+!! I think it is super underrated and it gets a bad wrap. It is actually pretty awesome and visually acceptable on a smart phone.
     
  3. LittleOne

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    Do you all have any suggestions for learning how to use Google+? I have Facebook, Twitter and Pinterest for my website… But I don't know how to use Google+ or if it is even a good choice for my website.

    Too many social media options to learn lol
     
  4. lilyhollies

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    Yep, from personal experience Google+ is really really tricky. Because the majority of its users are forced to use it (Google automatically signs them up) most are unwilling users. However, for those who use it alot, its great because the UI is so sleek unlike Facebook.

    According to this marketer: social media is like coffee - taste is predictable, but every blend is unique :D Cute. @LittleOne, the link will give you a guide on social media. You can check out her other articles on social media, they are very good. In particular I reccommend this one which gives you demographics and some info about it.
     
  5. bmwillsmith

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    In my view, Google plus helps us very much in bringing a good rank in Google search results because it is close sister of Google. And pinterest is also showing our website results in search results.

    Coming Facebook it is copying most of the things from Twitter.

    Twitter is all time genuine platform to make our business more professional and keep it short and concise.
     
  6. Dexterbell

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    Thanks for sharing these points about the social marketing.
     
  7. matthewgayle

    matthewgayle
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    Good advice next time I will focus on them. Thanks for sharing.
     
  8. evathomas

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    Yes,its true particularly pinterest,It shows the our images with content best option in other than the network.I saw the result coming true when i was working for one of my client websites.
     
  9. Zendor

    Zendor
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    I choose Facebook, LinkedIn and Twitter.
     
  10. Ivana B.

    Ivana B.
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    I would have to say Facebook, Pinterest and Linkedin :)
     
  11. mprange

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    As much social profiles your business have as better for your exposure. As addition to the general, well-known social platforms, I would suggest creating profiles in less-known, local social networks like http://www.meetup.com as well.
     

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