First let me start by saying that I am very enthused to find this forum. I joined another forum only to find that it was full of spam. The only legit posts were from people explaining that they had the next greatest idea and begging for capital. So, with that said, my questions: It is a customer to customer transaction fee model, so I feel like I need to have a fairly large marketing blitz before/as I launch the site. The ground-up website design is going to cost me at least 15k to 20k and that blows through the majority of my available capital. I'm considering launching it before I have the cash for the marketing (I have budgeted about 40k for this alongside some interesting free exposure ideas). I'd like opinions on whether I should wait until I advertise it to launch it, or let it set sail without being supported by serious marketing money. I really need a technology manager as I can't source that from my current talent pool. I have finance, accounting, and marketing skills and education so I feel fairly covered there but I need someone on the inside with tech skills. Where would I find such a person? I've considered contacting computer science graduate program professors and asking that they put me into contact with some of their talented students that may be interested. Could this be fruitful? Thanks for the advice!