Can I borrow 2 minutes of your time?

Discussion in 'Growing and Managing a Business' started by Arcaign, Feb 17, 2015.

  1. Arcaign

    Arcaign
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    Hi folks, in keeping to the theme of my last post, I am moving forward with my small business plan. I am going to be sending our a short 10 question multiple choice survey to some local businesses for market research purposes and thought why not start with BAF as perhaps there might be a need.

    If you happen to have 2 min and don't mind helping us out, it would be very much appreciated.

    https://www.surveymonkey.com/s/G3XW7WY

    Thank you
     
  2. atlantisrocks

    atlantisrocks
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    I would use more Likert scale questions rather than yes/no questions.

    Example: 2. Is there a lot of competition in your industry?

    How about: Rate the level of competition you feel for acquiring new customers:

    Very strong
    Strong
    Moderate
    Light
    Almost nonexistent

    And, rather than yes/no for question 4, how about asking them to rate the various advertising methods from 1 (most important) to 4 (least important)


    Question 7 is somewhat premature since they do not know what the "package" contains.

    Could you instead ask about the long term value of a new customer?
     

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