Can anyone recommend good CopyWriting Book?

Discussion in 'Self Improvement and Being Successful' started by rossparker, Sep 27, 2008.

  1. rossparker

    rossparker
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    Hello, can anyone recommend a copywriting book with a particular emphasis on persuasive copy aka the Art of Persuasion. Thanks much!
     
  2. Nazreen

    Nazreen
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    I've only read one copywriting book that is - "Web Copy that Sells" by Maria Veloso. It's a copywriting book especially written for webmasters. I haven't finished the whole book though, but from reading the first couple of chapters, I was persuaded that it's a very good web copy book.

    Read reviews on this book.
     
  3. jigyasa

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    Thom Hartmann's "Independent Thinker" is a good Copywriting book that you should try. Read the review from the link below and you would find ample amount of material on "persuasion" as well.
    http://www.buzzflash.com/articles/hartmann/015
     
  4. rossparker

    rossparker
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    Thanks and here is another

    Persuasion is a part of copywriting right? So I am reading this book:

    Influence: The Psycology of Persuasion
    Robert B Cialdini, PHD

    Good stuff. Thanks for those other recommendations too.
     
  5. Nazreen

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    Yes, you're correct Ross. Persuasion is a part of copywriting but a book on persuasion might not be as focused on persuasion through writing than a copywriting book would be. I haven't read the "Psychology of Persuasion" so please correct me if I'm mistaken in my assumption.
     
  6. Fergal

    Fergal
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    Thanks for posting the update Ross. Do you find that you can write better web copy as a result of what you have read in that book.

    Please feel to share any key or interesting points, from the book with us.
     

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