Can a business logo help to enhance your brand identity?

Discussion in 'Growing and Managing a Business' started by David Paul, Feb 23, 2016.

  1. David Paul

    David Paul
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    Businesses are built on their brand identity. The customers buy things only when they have confidence in quality standards of the manufacturers. So I wonder that can a logo play a key role in you business and enhance your brand identity?
     
  2. radwebhosting

    radwebhosting
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    Most certainly. Logos are often the most recognizable and distinguishable images the public will have of an organization.
     
  3. Joseph.Shivell

    Joseph.Shivell
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    I'm a little confused about what one has to do with the other. What does a recognizable logo have to do with quality standards? Although a unique logo can help potential clients and customers recognize your brand, and may increase your business traffic as well, you then have to be able to deliver a well-designed product that does what the customer needs it to do on a consistent basis, or deliver quality service that serves the clients needs. If you build a computer that breaks down frequently, or you install a sink in a customers home but leave the floor all dirty, with parts packages all over the place, a well-designed, recognizable logo isn't going to help.
     
  4. Christiano Ferraro

    Christiano Ferraro
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    This is an intelligent question. The logo, when done properly symbolizes values your brand stands for in a concise manner.
    The apple logo for example stands for values of innovation and challenging the status quo. People associate those values to their logo which helps their brand identity.

    Key things to consider as it relates to logos and brand identity:

    1) A logo symbolizes something that is already built or proven.
    2) A logo does not replace the necessary reputation built over time required to associate those values.
    3) A logo can fit in tinier spaces then the description it symbolizes
     
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  5. sofia

    sofia
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    It 's clearly visible each company has their own LOGO. A LOGO is main and it adds unique identity for a business person. Many software companies like Apptivo, Zoho and Salesforce has their LOGO and allows all the other business LOGO to insert in the invoice. All the company invoices have their LOGO mentioned.
     
  6. Lily Alvin

    Lily Alvin
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    Logos are very important to any of the business because they represent you what you offer. A distinguish logo benefits a lot once the customer has his trust on you then it will remember you from your logo.
     
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