Buying Late Night TV Ads Effective?

Discussion in 'Traditional Offline Marketing' started by rf-harris, May 18, 2016.

  1. rf-harris

    rf-harris
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    Advertising on TV required a huge budget but late night or early morning rates are relatively low than some other times. Are we going to get much benefit by showing our ads in these times when most of the people would be sleeping? Please share your thoughts.
     
  2. fisicx

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    Turn the question around. Do you buy stuff after watching late night ads? I suspect not. And it would be the same for your hosting offers. People watching TV as 3am aren't going to be the sort of people who would buy cheap hosting on a whim.
     
  3. rf-harris

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    Thank you for your reply but what if this question is not related to our hosting business. What if we are selling some electronic products or may be some other stuff. Did you try any TV advertising personally ?
     
  4. fisicx

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    No, but the question remains the same. Do you buy products at 3am? Have you seen similar products for sale at 3am?
     
  5. rf-harris

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    I guess in short your answer is "NO" :) Do you have anything in mind to promote a business offline in reasonable budget with maximum exposure.
     
  6. fisicx

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    It really depends on the business, the product or service, who you are targeting, location and so on.
     

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