Every business needs a proper business plan and any business plan can be either good or bad. If you want to create that difference in the business plan that you make, you first need to understand what a business plan is all about. A business plan needs to mention the following: 1. The nature of the business and its identity. 2. The business objectives and the purpose of the existence of your business have to be mentioned. 3. You need to mention the products that you sell or the services you offer. 4. Mention your marketing strategies. 5. Also do mention the goals which you plan to achieve. 6. The market niche which you need to conquer. 7. Mention your plans for the future of your business. 8. The most important of all, do mention your financial standing before you start. The above mentioned are those factors which are to be for sure mentioned in a business plan and this acts like a blueprint of your business. This business plan will help you analyze where the business stands and its importance.