I am considering starting a supplement business, I already have several ideas as to the different supplements I want to sell (Energy/Alertness Aids, Anti-Anxiety, Sleep Aids and Nootropics/"Smart Drugs"). There are several businesses in my area that are doing similar things and have become quite successful, and I figure that in order to compete I should do something different, something to stand out. My marketing plan so far is broken down into a few phases. Phase one: Develop and maintain a strong customer base using multi-level marketing (similar to Avon or Motor Club of America) and social media to create an online presence and increase traffic to my website where individual customers could purchase products directly. Phase two: Once my sales force has matured I could offer top performing salesmen/women to either move up from the multi-level marketing sales force to working as employees of the company or even incorporate themselves into the business as partners. I figure phase two would both act as an insentive for the MLM sales force to sell more AND increase working capital which would be re-invested into upgrading production capabilities so that we could then market the product to businesses. At first I would market to local business chains in my region, the northwest to create a more predictable and sustainable cash flow, use that money to once again reinvest in production capabilities whilst also beginning a MLM campaign in neighboring regions to create a customer base there and eventually end up marketing my products all over the country/world. Does this sound like a good plan? I am well aware that people generally think MLM's are sketchy at best but I am thinking it may be a good option because I can see my client base (Late teens to late twenties) liking the opportunity for additional income as well as a genuine interest in the product(s). I have already run some numbers and have a decent idea of what the products will actually be as far as the ingredients and production costs go but I figured going into detail about it at this point would be a bit of a moot point since I havent done any research and development at this point. Thanks! Any questions you have for me feel free to ask, I just want to know if my rough marketing plan sounds like a feasible/good plan and if you have any ideas for me that would be much appreciated!