Branding

Discussion in 'Growing and Managing a Business' started by virt_train, May 14, 2013.

  1. virt_train

    virt_train
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    What are your thoughts about "Branding"? How do you create this one? They say that you need to build your brand first before marketing?
     
  2. Rocky

    Rocky
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    Branding includes lots of things like the name of your business, a sign or symbol which gives your business a distinct indentity and makes your business stand out in the crowd. It takes time to develop a good brand which customers like.
     
  3. watshelly

    watshelly
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    The name, logo, slogan, or design of the company is a brand. Branding is when that idea or image is marketed so that it is recognizable by more and more people.
     
  4. altcom

    altcom
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    Without branding people will only remember the generic words. Branding is strategic to positioning a company product and services. Example:

    Google = search engine
    Facebook = Social Media
    100 Plus = Isotonic Drink
    BMW = Luxury Car
    Iphone / S3 = smart phone

    Above company are very success, till a level people forget the generic words to describe the company.
     
  5. jimarmstrong

    jimarmstrong
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    "Branding" is about your business value in your industry. If you are much popular for particular product in your industry, then your business doesn't need any advertising campaign as your business it self brand for particular product which can lead your sales and business such as

    RapidSSLOnline = Cheap SSL Certificates
    The SSL Store = SSL Certificates
     
  6. eurekapsycrille

    eurekapsycrille
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    Branding is a type of marketing campaign where you make an awareness that your "brand name" exists together with it's services/products. There hundreds perhaps thousands of branding strategies including offline and online strategies.

    This is very important because if people can't easily forget your brand, then most likely that they will not forget your products/services. It could be on the form of logo, name, slogan, phrase, or whatsoever that will remind people about your company's expertise.
     
  7. jeff123

    jeff123
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    in long term business view branding is necessary

    but if u are low in funds i will recommend to get the business going with a website for now and than in later stage once business is doing good than go for branding.

    Branding involves social media pages with same colors, logos, office colors, business dress, transport for business etc with same colors and with a logo.

    Definitely involves some money to be spent
     
  8. Ivana B.

    Ivana B.
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    I am not sure how you can build a brand without marketing :) - Branding is creating recognition, but marketing helps get your offer out there so people recognize it :)
     
  9. touqeer

    touqeer
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    Brand name of your company is really matters for the marketing. Trademark your brand name, logo, website are really important for us.
     
  10. vithura

    vithura
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    If once it is branded, no one can remove your brand mark. But branding not come in a single day. We have market our brand, we have to reach our brand to target audience.
     

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