OK - so is there any research or information on what an 'average' bounce rate is? [Bounce rate shows a percentage of entrances on any given page that resulted in an exit from the page without entering any other page on the site.] FYI, my top seller page has a bounce rate of 58% (average), which is the lowest bounce rate on my site apart from my home page which has a bounce rate of 37%. I'm just curoius to know if there is a bench mark average. And the only research I have found relates to email bounce rates, not web pages.