Cost advantages: Operating online business is cheaper when compared to offline business. This business model can work with less human intervention and is an inexpensive way to reach distinct markets effectively. Venues of promotion are wide and easily available and many options are of low cost. Unlike offline business, just with a computer and an Internet server, anyone can start an online business with minimum investments. • Global reach: Online businesses have a potential advantage to choose the whole world as target market. Online business for global market has no restrictions or boundaries for operating the business. The market is expanding because customers are demanding more services online. People all over the world can gain advantages of doing business online. It can have wider consumer base locally and internationally. • 24 hours business worldwide: As soon as a website is launched, the company starts working 24/7 for their customers. Company can meet the expectation of thousands of customers at a time. In online business, customers not only can visit the website but also can place their orders at any time. No specific timings of business are followed and the business operations will never close in between any two days.