Yes, you've heard it here first. There are a lot of benefits of complaining. In the BAF thread: Bill Gates once said, it was stressed that when we receive bad service/product and no one complains about it, the staff and management of that business will think that they're doing a terrific job and do not realize that they're losing customers. So we as customers, should tell them what they're doing wrong and at the same time, give them a chance to improve. With that said, I think that customers would still prefer to walk away than complain. Do you know the reason why? I'll tell you.. it's because people are generally selfish so why would they complain if they gain nothing by it. Well, that's where they're wrong. Aside from the first benefit above, which is solely to help improve the business, there are a lot of benefits to the customers as well. I was in the customer service industry for a long time so as a customer, I also expect good service. So that means, I complain a lot hehe. Based on my complaining experience, I've listed below the benefits of complaining - for the customers. If you know more, please don't hesitate to add to the list. Be treated like a king - If you receive bad service and complain, chances are that after complaining, you will receive excellent and first class service. No longer will you be served by the clumsy waiter who just started or the rude cashier. Instead, you will be served like a king (queen in my case) by their experienced staff or even the branch manager himself. Enjoy upgrades - Have you ever received bad service in a hotel or a plane? You must definitely complain. You might get a free upgrade to first-class seats in the planes and bigger rooms or even penthouse suites in hotels. Enjoy discounts or even full refunds - This is the latest benefit I got from complaining about bad service when I underwent a health screening test. I shoot them a lengthy email and complain and I got full refund... my health screening test is now free of charge. Nice treats - Now this is nice. It's seldom that I receive flowers from my hubby anymore so getting flowers and treats like fruit baskets and stuff, is a wonderful thing. So, what are you waiting for? Be on the lookout for bad service or product and complain! You'll thank me for it.