Hello BAF members! Question: How do I value my book of residual business? I am interested in selling my business in the next 12-24 months. Our company offers a marketing tool that is accessible via the web. Members pay in advance, on a credit card, monthly. For privacy purposes I do not wish to disclose our business (sorry). Our company has strong profit margins and our marketing plan is driving new customers into the business (and yes... we monitor our cost per acquisition, etc. and the marketing system is working). The business has no debt. Can you help point me in the right direction so I can put together a worksheet showing what the business is worth? I would like to begin approaching larger competitors and/or sell the business to someone that understand technology. How do I value my book of business? Do I take net profit, apply it to our growth model, build in attrition, costs, etc. and multiple that by ????? months ???? If you can provide "general rule of thumbs" that would help me greatly build a SIMPLE model for us to shop around. Thanks BAF!