Why not using Lead Magnets Leaves Money on the Table Hey Guys! First of all, I'm new here. I usually lurk around actual Internet marketing forums, but more often than not, guys on those sites don't need a lot of help, whereas sites with a more "business" mindset there's a lot more people that actually need the information... at any rate... So You Have a Business Set Up? That being said, you probably pay for hosting, you pay for a great domain, and you either spent hours on end creating a beautiful website or paid for a web designer to create that *perfect* site for you to show off your products, skills, services or whatever you're offering at the time. You have the standard pages all set up and tidy... Home About Us Services Pricing Contact Us Now, you're probably struggling with generating traffic to this site. But traffic doesn't actually give you sales does it? Indirectly yes, but not really. Customers, which are paying clients, are what generate sales. These days, online marketing is getting harder and harder. More and more competition comes out of the woodwork each and every day. This means that you need to actually WOW your traffic that you are able to generate. How can you WOW your traffic? Lead Magnets A lead magnet is something that is used to capture the contact information of people who an IOI (Indication of Interest) in whatever it is that you are offering. Most small business do not offer any sort of lead magnet and those that think they are offering a lead magnet usually aren’t. For example, you will see lawyers offering a free consultation and they will claim that as their lead magnet. This is not a lead magnet because… Everyone else is offering the same thing They have to come to you for the value The value takes too long to be realized So What's a Good Lead Magnet? We create all of the lead magnets for our clients because a lead magnet should have a strong subliminal sales message inside of it. It should be designed to do three things… Build trust with the audience (turn a cold contact into a warm lead) WOW the prospect (if they are giving this away for free the paid stuff must be amazing) Subliminally sell your product or service Lead magnets are usually either in video or PDF format and they are usually focused on moving away from some sort of pain. For example, a client of ours owns a plumbing company with 21 locations in 4 states. The lead magnet we created for him was a PDF and it looks a little something like this… =============================== Stop Getting Ripped Off! “Free Report Reveals The Top 5 Things You MUST Know Before Hiring A Plumber!” =============================== The 20 page PDF then goes on to build trust with the audience, WOW them with the information that is revealed, and subliminally sell our clients plumbing services. After The Prospect Takes The Lead Magnet You Are Then Able To Market To Them As Much As You Want Email marketing is extremely cheap and when it’s done correctly it works better than direct mail. When the prospect takes the lead magnet they are also giving you permission to email them legally without violating CAN-SPAM laws. While this post was not intended to be an in-depth guide to Lead Magnets or proper E-mail Marketing, it was designed to provide business owners a relatively cheap way of increasing ROI for services you already own. Building a customer/prospect database is one of the most important things you can possibly do in the business world, regardless if you're an offline business using online tools or a 100% online company. Let me know what you think, and of course if you guys have any questions let me know!