Anyone here to answer my query?

Discussion in 'Growing and Managing a Business' started by manishhkumark, Jan 31, 2014.

  1. manishhkumark

    manishhkumark
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    What strategy was used by companies to sell products to rural communities?
     
    #1 manishhkumark, Jan 31, 2014
    Last edited: Feb 1, 2014
  2. abhisheksingh12

    abhisheksingh12
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    Hi Manish!

    Various companies utilize different ways to reach the Rural Audience. As per the budget for marketing they either reach in person or with the help of Digital Platforms they reach them through technology. There are many case studies on this. One of them is of Hindustan UniLiver’s Active Wheel which I had recently read about. Their objective was to reaching consumers who had no access to mass media, and creating awareness of brand attributes among target audience. They took simple elements of technology for rural marketing. Mobile being one of the best communications these days, missed call and toll-free number to communicate entertainment based brand ads to rural consumers via mobile.

    --Abhishek
     

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