I was reading online the advice, which I regard as sound, that you should aspire to sell on service, differentiation and quality, rather than price alone. Yet the same people giving that advice were elsewhere looking for cheap SEO, cheap hosting, cheap marketing support, and, indeed, cheap everything. A curious incongruity, I thought. As someone who rarely buys on price alone, I smiled quietly to myself at the collision of behaviours being set up. My view is this. It is ok to sell on price, providing you really are very competitive, and can deliver profitably. Otherwise, seek to provide value, and to price to suit your market. Again, provided you can deliver profitably.