Let's say there is no facebook. Let's assume you have the idea of facebook in your head and there is no real competition. Would you start facebook? I wouldn't. Facebook makes money by whoring out their customers data. I think this immoral (and I therefore don't have an facebook account with my real name). This is only one example, but I have been thinking recently. Often I am stopped by my moral values. I think what facebook does is just wrong. And a lot of other things on the internet that makes money is wrong. But I have to admit, just bull****ting the customers seems to make money. I'm sorry to pick out facebook here, but a lot of websites make money by cheating, misleading and ignoring their customers. It really seems to be like this. Should I give up my standards when it comes to business matters? Should I just do whatever makes money? How do you deal with this situation?