I some time wonders, as to why business houses invest so much in advertisements. What actual purpose they are serving for them. Is it that they really want to have their product name or services embedded into our subconscious mind. So that whenever we are looking for that particular product or services, there company name should be of our default choice. By having their advertisements published & telecasted thousand of times through different media, they are actually playing with our minds. We humans make our perception about anything by seeing, reading or hearing about them. Our natural inclination would be towards that for whom we are aware or knowledgeable about. Well, that's what advertisement is about, banking our mind with knowledge & temptation. I might be wrong about this, as this is only my point of view. I would love to hear from you people about your point of view, suggestions, comments or anything that you would like to add about it. Thanks.....!!!