Hello Friends, The reason why backlinks carry so much weight is because this is the basis and foundation of how Google came about. What's important to remember is that without links, Google would not be-able to be a good judge on who to rank for what and how to gather information. It's just a bot, and the bot sees links and gathers information on these links. The links that hold long term value are two things. PR of the link and if the link is permanent. This is a problem for some people because they've purchased links from other SEO Companies and the links were not permanent and so they got a nice boost in the SERPS but then quickly went back down after their links were deleted by site administrators etc... So what makes your different to rank well? What keeps you popular to get you on the first page of Google. What does it take to get to the first page and into the first 3 positions of Google? These are questions that we all ask and the answer is backlinks. Backlinks on high pr websites are what hold value over your competition. If you have any kind of budget for your marketing by all means you need to pour some of it into a really good quality backlink service. There are many services out there offering to post links for you but it's a challenge to actually find backlinks that hold a lot of link juice.