Advance Onsite Optimization

Discussion in 'Search Engine Optimization' started by patrick0001, Sep 8, 2012.

  1. patrick0001

    patrick0001
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    While optimize my site, I found this article is worth to share.

    Understand how search engine index a page content:

    1. Check schema.org markup - Site implement rich snippets has influence SERP. E.g Event site

    2. Check Open graph markup - sample site by IMDB

    3. If the site does not present both open graph and schema, search engine will grab the best title and description automatically.

    Schema markup is collaboration by Google, Microsoft, Yahoo!, Yandex search engine, by implement schema you are indirectly optimize site content for major search engine. The markup is effectively help search engine to grab the most relevant micro content, avoid search engine indexing not important content.

    Schema Markup does not require complicated code, it can be as simple as below example:

    Code:
    <body itemscope itemtype="http://schema.org/Article">
     <h1 itemprop="name">This is the article name</h1>
     <img itemprop="image" src="thumbnail.jpg" />
     <p itemprop="description">This is the description of the article.</p>
    </body>
    For advance schema, you may refer the full list
     
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    #1 patrick0001, Sep 8, 2012
    Last edited: Sep 8, 2012
  2. rudradhar

    rudradhar
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    I am also using Schema.org for my site and I had got lots of benefits from that
     
  3. synconlinemedia

    synconlinemedia
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    If you have a WP site there are schema plugins you can use to make this very easy to implement. Same with Open Graph.
     
  4. patrick0001

    patrick0001
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    Schema is the standard markup for Google+ to compete with Facebook open graph. The development of open graph and schema are highly impact G+ and FB performance.
     
  5. printingray

    printingray
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    Thank you for letting us know about these sources, I really don't know schema before.
     

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