For the purpose of anonymity I am changing the business names. Using ABC LLC and Pine Tree Apartments instead of real names. I am a property manager, and the building is owned by ABC LLC, not me. The building was bought several years ago, and when it was bought it had a sign on the front of the building with the building's name on it. It's called Pine Tree Apartments. So moving years later I am managing a building that's owned by ABC LLC and has a big sign on the front that says Pine Tree Apartments. I did a search to make sure the name "Pine Tree Apartments" is not registered with anyone, it's not. Here's what I proposed to the LLC owner: To this suggestion the owner got mad and here's the summary of their reply. The advice I was given is to keep using the ABC LLC name or just use the Pine Tree Apartments name (even though it's not registered as a DBA). So here I am looking out for the best interest of the property and making a suggestion to the owner and got totally slammed. It wasn't even a mature conversation, just let me take over the conversation disregard anything you have to say. Here's the thing. I think I'm right. I think getting a DBA is a minor act. I don't think it will cause any legal trouble or confuse taxes. Also think it's a smart move. I think her points are invalid and makes her seem like someone that doesn't know what she's talking about. I also think that using the name Pine Tree Apartments without registering it as a DBA as suggested by her would actually be legally irresponsible. That's because in worst case scenario the court will say it's ABC LLC and you're calling it something else that's not registered (DBA) to you. BUT I'm giving her the benefit of doubt. Asking the community for feedback. Am I really wrong about this, am I the moron she claims I am? I'm bringing this up not because I want to be rude to her. But rather want to get an outside opinion. It just feels weird letting someone else invalidate you when you think/know you're right. But then again maybe she's right, like I said I'm willing to be wrong about this just seeking feedback from other business minded people.