A good SEO Strategy

Discussion in 'Articles & Tutorials' started by qwn668, Mar 2, 2012.

  1. qwn668

    qwn668
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    What would be a good SEO strategy?

    Before you write one line of code:

    * Do keyword research to determine what keywords you want to target

    While constructing your website you should do the following:

    * Use markup to indicate the content of your site
    o Optimize your <title> tags on each page to contain 1 - 3 keywords
    o Create unique Meta Tags for each page
    o Use header tags appropriately (H1 > H2 > H3)
    o Use <strong> and <em> tags if appropriate
    * Optimize your URLs
    o Use Search Engine Friendly URLs (for dynamic sites)
    o Use keywords in your domain (http://www.keyword1.com/)
    o Use keywords in your URL (http://www.example.com/keyword2/keyword3.html)
    o Use dashes instead of underscores to separate words in your URLs (keyword2-keyword3.html)
    * Optimize your content
    o Use keywords liberally yet appropriately throughout each page
    o Have unique content
    o Have quality content
    * Use search engine friendly design
    o Create a human sitemap
    o Do not use inaccessible site navigation (JavaScript menus)
    o Minimized outbound links
    o Kept your pages under 100K in size
    * Design the navigational structure of the site to channel PR to main pages (especially the homepage)
    * Create a page that encourages webmasters to link to your site
    o Provide them the relevant HTML to create their link to you
    o Provide them with any images you may want them to use (although text links are better)
    * Make sure your website is complete before launching it

    Immediately after launching your site you should do the following:

    * Submit your site to all major search engines
    o Google (Use a Google SiteMap)
    o Yahoo (Use the page list option)
    o MSN
    o Ask (Finds your site via incomming links)
    * Submit your site to all free directories
    o DMOZ (also powers Google Directory)
    o JoeAnt
    * Submit your site to relevant directories
    o Find more at ISEDB
    * Begin a link building campaign (attempting to get keywords in the link anchor text)
    o Put a link to your website in your forum signatures
    o Reply to relevant blog posts (Don't spam please)
    o Submit articles to relevant websites

    If you will pay to promote your website:

    * Submit your site to pay directories
    o Yahoo
    o GoGuides
    * Purchase text links from high PR (Pagerank) sites related to your site

    Finally, as part of an ongoing strategy:

    * Continually update your website with quality, unique content
    * Continually seek free links preferably from sites in your genre

    Do NOT do the following:

    * Make an all Flash website (without an HTML alternative)
    * Use JavaScript for navigation
    * Spam other websites for incomming links
    * Launch your site before it is done
    * Use duplicate content
    o Point several domains to one site without using a 301 redirect
    * Use markup inappropiately
    o Style <H>eader tags to look like regular text
    o Hide content using 'display: hidden' (for the sake of hiding text)
    * Use other "black hat" techniques (unless you accept the risk - Banning)
    o Doorway/Landing pages
    o Cloaking
    o Hidden text
    o Keyword stuffing

    Additional Tips:

    * Usable and accessible sites tend to be search engine friendly by their very nature
    * Be patient! High rankings don't happen overnight
    * Don't obsess with any one search engine. They are all worth your attention.
     
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  2. gmichel

    gmichel
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    Most articles attempt to say what to do but very few say what not to do.
    Good list. Thank you.

    Michel
     
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  3. DeniseTaylor

    DeniseTaylor
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    Very nice list.

    My list would emphasise, original, unique, high quality content based on researched keywords.

    Many people don't realize that content is a very big puller when it comes to search engine traffic. But search engines aren't giving it away these days. Content spinners and automatic posting software is a fast route to nowhere.

    So putting in the hard work and create the content is a must.

    Thanks for the great outline!
     
  4. ThirdSEO

    ThirdSEO
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    This is a pretty big one.

    Nice post, lays out the process of optimizing your website for search engines pretty nicely. Would be nice if you went a little more in-depth on the steps for the beginner SEOs out there.
     
  5. wholesalejewelry

    wholesalejewelry
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    that is the great strategy for seo,but so many details,I still think the content is the king of seo
     
  6. Neved

    Neved
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    Pieces of good advice need to be remembered for itself. I liked a way on traffic attraction.
     
  7. calflowers

    calflowers
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    This is great list. It can serve as a guide especially to those who are new to the process. Thanks.
     
  8. ShineServers

    ShineServers
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    Basically you can have 4 things must and your seo will touch peaks .

    Best title , best description , best keywords and sitemap which pings daily . Mostly it shows some effects in seo fast . Its fast and easy way for new sites .
     
  9. kiback

    kiback
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    This is good advice to a seoer.
     
  10. mbitsol

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    Very nice I was searching for something like this short, easy & to the point.
     
  11. ahlikubur

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    How to research keyword ??
     
  12. Fergal

    Fergal
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  13. Ken Peterson

    Ken Peterson
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    For keyword research, you should use google keyword tool. You have to choose relevant traffic for your website.
     
  14. smartkathy

    smartkathy
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    Hi,

    You have shared effective strategies for SEO. Thanks for sharing.
     
  15. riteshnarula

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    Good post and very helpful for fresher thanks to share.
     
  16. elina

    elina
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    Interesting & informative post. for the newbie it is source of information. thanks for posting.
     
  17. raksha

    raksha
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    Hi,
    Very Informative post about a good,useful SEO strategy.I agree with you totally that not to have flash websites,as Google cannot read flash site.

    Thanks.
     
  18. Mark T

    Mark T
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    Strategies are good, but most of them are old school SEO stuff.

    To better have an updated knowledge in SEO, feel free to visit SEOmoz's SEO Beginner Guide. It contains resources as well to help you out start your own SEO strategy and campaign.
     
  19. ChrisDouthit

    ChrisDouthit
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    Good advince, but I would never submit my site to the search engine. You get a far higher score if they find it on their own. If anything I would recommend you submit your URL somewhere and then ping the site you submitted to.
     
  20. harvestllc

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    I am currently having my SEO training, for me good SEO strategies includes increasing the bounce rate, classified ads posting, blog commenting and this the forum posting. Really effective. :) try it.
     

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