If you have an Internet business that is already up and running, consider your bottom line. Are you making as much money as you would like? Are you satisfied with the results you are getting from your business, or would you like to improve them? If you feel you should tweak and tune things a bit, here are some things to consider. First, look at your website and sales letter. Is there anything there that you should improve? Explore a few sites within your niche. Some offer free content which is optimized to attract customers and build credibility. Other sites consist only of a sales letter. There are a lot of different ways of setting up a website. Consider which one works best for you. Some webpreneurs like to have many small sites, each designed to be an income stream. Such sites focus on a single message and require little content. If you operate this type of site, you can hire someone to do the writing for you. A well written sales letter is worth its weight in gold, and will pay for itself over and over. If you make adjustments to your sales letter, keep copies for comparison and reference. Continue to test and retest to see what gets the best results for you. Also, consider doing some offline marketing. Postcards are inexpensive and many people enjoy being contacted by mail. In our virtual age, emails can easily be overlooked, but a well prepared direct mail piece will stand out. It’s easy to forget there is still a world outside the internet. If done right you can get many people reading your message.